Hear About Us ROI

The Hear About Us ROI (Return on Investment) report provides valuable insights into the effectiveness of your marketing strategies based on where your bidders learned about you. This report breaks down which channels are delivering the best returns.

Each line item in the report represents a different Hear About Us source and includes the following details:

Number of Bidders: The total number of bidders who discovered you through that specific source.
Marketing Cost: The amount spent on this particular marketing channel.
Total Hammer Price: The total value of items sold to bidders who came from this marketing source.
Seller Commission: The commission earned from the sellers of those items.
ROI Percentage: This figure shows the return on investment as a percentage, indicating how much profit was generated compared to the cost of the marketing source.